Pressure to Succeed: From Prosperity, Stress (A reflection on aspiration in the new Kenya)

Wherever you go in contemporary Nairobi, you will find yourself confronted with images of economic success. Whether the suited and smiling young professionals on the Safaricom billboards, celebrating the speed of their new data bundles, the fleet of range-rovers that block the streets in the gridlock hours of commuting, or the synthetic marbled fortresses (the office towers, the luxury flats) – Nairobi’s wealth announces itself over and above the streets below: Streets of kiosks selling warm soda, vendors (‘Mama Mbogas’ – the stereotypical figure of market trader women selling vegetables and fruits from the city’s rural hinterlands), construction workers eating chapo (chapatis)on breaks; Streets of boda-boda (motorcycle) drivers talking to each other in the sun, streets of fundis (mechanics) hammering crumpled matatu minivan doors back into shape; Streets where students gather in groups outside the University of Nairobi, where aspiring politicians argue in Jevanjee Gardens. Images of wealth barely conceal inequality, the reality of the informal economy in which the majority of Kenyans work with their ingenuity and hands to accrue cash, the lifeblood of social reproduction.

Drawing on over 21 months of fieldwork conducted on the changing peri-urban peripheries of Nairobi,[1] this blog draws attention not only towards the city’s shifting landscape of urban inequality, but also desire – of aspirations for better lives, membership in a developing Kenya evoked by the visible presence of vast wealth, evident especially in the material lifestyles of the city’s nouveaux riches, whether wealthy business and political elites or the posh ‘mapunk’, a pejorative Sheng term for those youth wealthy enough to have grown outside the ghetto. But for the Kenya’s aspirant youth, the city’s landscape of inequality is experienced not so much as a fixed condition but as a subjective and personal challenge to succeed, to ‘make it’ to a middle-class standard of living possessed by others. The failure to do so produces subjective experiences of stress, failure and disappointment, the product of comparison with the wealth of others. Rather than purely economic pressure, this blog seeks to foreground the mental pressures produced by this landscape of desire, and the pressure to succeed.

As the editors of this blog series write, ‘economic pressure and stress are not confined to the urban poor’. Of Kenya’s ‘hustler masses’, the 80 per cent of the country’s inhabitants who work in the informal economy. The figure of the ‘hustler’ regularly evokes a young man, living in one of Nairobi’s informal settlements, struggling day-to-day for his immediate needs. And yet, as this brief portrait of Nairobi suggests, finer grain distinctions are possible that reveal more complex relationships with ‘economic pressure’ that do not simply amount to the short-term temporalities of day-to-day survival. Whilst short-term needs are hardly absent from Kenyans’ economic subjectivities and their careful modes of economisation, in the long-term Kenyans work hard to accumulate the wealth that affords participation in the New Kenya, and, not incidentally, status and recognition from others. Consider, for instance, the Kenyans pursuing success from such predicaments of economic uncertainty.

Lazima huu mwaka niwashangazi’, sings Jaguar in his 2015 hit Huu Mwaka’(This Year). ‘This year I’ll blow their minds!’. Jaguar’s narrator is an aspirant Kenyan whose motivation is not simply self, but self in relation to others – a rural migrant who desires the status and recognition from his kinsmen and neighbours whence he returns from the city with the wealth he has won. ‘A good job, a good house, a good wife’ (‘Kazi nzuri! Nyumba nzuri! Bibi nzuri!’), he sings, imagining the future that lies ahead. ‘I’ll be a rich man like Sonko’, he tells us, a play on words in reference to Nairobi’s now former Governor Michael Mbuvi Sonko, a man who has quite literally appropriated the term ‘sonko’, meaning ‘rich person’ (or sometimes ‘boss’). Regardless of the true origins of his wealth, his identity is one of a ‘hustler’ who has ‘made it’ in life.

Such optimism recalls the now famous narrative that the African continent is ‘rising’ – that economic growth is catapulting countries towards middle-income status, creating new middle classes able to live lives of conspicuous consumption. Since the end of Daniel arap Moi’s de facto one-party state, and the political and economic liberalisation ushered in under Kenya’s Rainbow Coalition (2002-2005), economic growth has shaped the intensification of desires for middle-class lifestyles and their material trappings.

At the same time, such narratives belie the immense economic pressure faced by Kenyans on their pathways towards prosperity. Indeed, the sheer discrepancy between piecemeal incomes (gleaned through irregular labour in Nairobi) and the pressure to succeed, gives rise to feelings of failure, shame, and distress. Such affective states readily evoke ‘pressure’ rather than aspiration, as the authors of this series call it: ‘a cognitive assessment of a real/imagined disbalance between real/imagined economic demands and the real/imagined ability to fulfil them.’

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